Blog - NAI: Network Advertising Initiative /category/blog/ Welcome to the NAI Thu, 25 Apr 2024 20:29:00 +0000 en-US hourly 1 https://thenai.org/wp-content/uploads/2021/07/cropped-nai_square-32x32.png Blog - NAI: Network Advertising Initiative /category/blog/ 32 32 Washington My Health My Data Act Now in Effect: Key Considerations for the Digital Advertising Industry  https://thenai.org/washington-my-health-my-data-act/ https://thenai.org/washington-my-health-my-data-act/#respond Tue, 02 Apr 2024 18:23:38 +0000 https://thenai.org/?p=4267 By Meaghan Donahue After a year of anticipation, Washington’s My Health My Data Act (“MHMD”) came into force for covered entities on March 31 (and becomes effective on June 30

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]]> https://thenai.org/washington-my-health-my-data-act/feed/ 0 Location Data for Tomorrow: NAI Shaping Industry Guidelines https://thenai.org/location-data-for-tomorrow-nai-shaping-industry-guidelines/ https://thenai.org/location-data-for-tomorrow-nai-shaping-industry-guidelines/#respond Tue, 12 Mar 2024 13:50:15 +0000 https://thenai.org/?p=4237 By David LeDuc Marketers have effectively delivered location-based digital marketing messages for decades. Today, location targeted mobile advertising spending in the United States was estimated to be roughly $33 billion

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]]> https://thenai.org/location-data-for-tomorrow-nai-shaping-industry-guidelines/feed/ 0 NAI Comments on COPPA NPRM https://thenai.org/nai-comments-on-coppa-nprm/ https://thenai.org/nai-comments-on-coppa-nprm/#respond Tue, 12 Mar 2024 13:40:35 +0000 https://thenai.org/?p=4240 On March 11, the NAI submitted comments on the FTC’s (Federal Trade Commission) Notice of Proposed Rulemaking (“NPRM”) to amend the COPPA Rule (Children’s Online Privacy Protection Rule) pursuant to

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]]> https://thenai.org/nai-comments-on-coppa-nprm/feed/ 0 Expectations for Digital Advertising and Data Privacy in 2024 https://thenai.org/expectations-for-digital-advertising-data-privacy-in-2024/ Wed, 10 Jan 2024 17:53:14 +0000 https://thenai.org/?p=4002 By David LeDuc By any measure, 2023 was a monumental year in U.S. data privacy. Seven new comprehensive state laws were enacted, in some cases taking novel approaches from what

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]]> NAI Submits Comments to CFPB on Financial Advertising https://thenai.org/nai-submits-comments-to-cfpb-on-financial-advertising/ Tue, 02 Jan 2024 17:32:52 +0000 https://thenai.org/?p=3996 On December 29, 2023 the NAI submitted comments on the Consumer Financial Protection Bureau (“CFPB” or “Bureau”) Notice of Proposed Rulemaking (“NPRM”) and the Proposed Rule on Personal Financial Data

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]]> NAI Comments on Colorado Universal Opt-Out Shortlist https://thenai.org/nai-comments-on-colorado-universal-opt-out-shortlist/ Tue, 12 Dec 2023 16:31:20 +0000 https://thenai.org/?p=3989 On December 11, 2023 the NAI submitted comments on the Universal Opt-Out (UOOM) shortlist recently announced by the Colorado Department of Law (DoL). In summary, the NAI recommends the following

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]]> NAI Comments on NTIA Kids Online Health and Safety RFC https://thenai.org/nai-comments-on-ntia-kids-online-health-and-safety-rfc/ Fri, 17 Nov 2023 20:07:46 +0000 https://thenai.org/?p=3975 On November 16, the NAI commented on the National Telecommunications and Information Administration’s (NTIA) Request for Comment (RCF) on best practices to protect minors’ mental health, safety, and privacy online.

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]]> NAI Comments on Health Data Privacy RFI https://thenai.org/nai-comments-on-health-data-privacy-rfi/ Fri, 29 Sep 2023 13:02:55 +0000 https://thenai.org/?p=3942 On September 28, the NAI commented on Sen. Bill Cassidy’s (R-LA) Request for Information (RFI) on Improving Americans’ Health Data Privacy. The comments highlight three key recommendations: (1) Congress should

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]]> How Ad-Tech companies help bolster small publishers and advertisers. https://thenai.org/how-ad-tech-companies-help-bolster-small-publishers-and-advertisers/ Wed, 20 Sep 2023 14:08:03 +0000 https://thenai.org/?p=3933 Ad-Tech companies play an important role in helping small publishers and advertisers serve appropriate ads to consumers while maintaining and adhering to industry best practices for data privacy. Find out

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]]> Tony Ficarrotta Returns to the NAI as VP and General Counsel https://thenai.org/tony-ficarrotta-returns-to-the-nai-as-vp-and-general-counsel/ Mon, 11 Sep 2023 14:25:30 +0000 https://thenai.org/?p=3924 Veteran Compliance Expert Brings His Expertise to the NAI WASHINGTON, DC (September 11, 2023) – The Network Advertising Initiative (NAI), the leading privacy and self-regulatory association for digital advertising technology

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