Tripadvisor

We love a mid-week pick-me-up. We’re proud to share that our in-house agency, Wanderlab, have won Best Brand Publication at Digiday’s Content Marketing Awards for our work in partnership with Constellation Brands and Corona Extra. Our research showed Americans struggle to take vacations, with 49% not using PTO and 30% working on holidays. We partnered with Corona to inspire travelers to use their PTO, saying ‘Summer is Calling,’ to revive 'La Vida Más Fina.' The team leveraged a Tripadvisor-led study, custom content, interactive elements, and a first-of-its-kind sponsorship of our flagship Travelers’ Choice Best of the Best Beaches 2024 awards, and our first-ever Sustainable Beaches category, to lift Corona brand favorability 7% and a 5% awareness lift, putting Corona top-of-mind as travelers browsed top-tier beach destinations, and associated the brand with responsible travel. Read all about it here, and congratulations to the teams at Tripadvisor Group and Constellation Brands that worked tirelessly to bring this program to life. https://lnkd.in/eqv57k5Q

The Wanderer Abu Dhabi has won the 🏆 Brand Film Award as the Best Branded Programme 2024! 🏆 Produced by our in-house studio, Wanderlab, in partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) The Wanderer invites travelers to create travel guides inspired by Tripadvisor reviews and encounters with locals. We’re thrilled that The Wanderer and team have been recognized for this amazing program and all of the hard work and creativity that went into its production. Congratulations to everyone involved! Get a taste of The Wanderer below and see the whole series, available on Prime Video, here: https://tripadv.sr/3UCzU8I

For most travelers, planning a big trip (and booking a hotel to go with it) involves careful research—it’s not typically done on a whim. Reaching travelers at that right moment was important to Atlantis, The Palm—which is why updating their listing using Business Advantage was integral to their success. “When we first made the decision to purchase Business Advantage, the marketing team presented the project to the revenue and sales team, explaining the impact of Tripadvisor on the customer journey,” says Maria Garcia, Atlantis, The Palm’s marketing manager. “We all agreed that it was an important partnership to have.”
 Learn more about Business Advantage and how Atlantis, The Palm engaged more travelers in the planning phase—and get more bookings: https://tripadv.sr/3y0l6Ij

"To give you an idea of just how much scale, we calculated that we’d need to send hundreds of millions of heavily personalized emails, all within a period of hours, while the message is still timely. This happens every day, all year long." Principle Software Engineer Maciek Klimkowski dives into the first of a three-part blog series covering the challenges of implementing personalized notifications at a "Tripadvisor-scale" to help travelers make the most of their trips, from relevant local events to tips on nearby places to dine.

The reviews are in. Check out this year’s Travelers’ Choice Awards Best of the Best Hotels. Congrats to all the businesses that went above and beyond to give travelers an experience to write home about (literally). See the winners: https://tripadv.sr/3QeJtID

Since partnering with Dots.eco in 2023, our media business and advertising clients have helped plant thousands of trees, cleaned up thousands of pounds of ocean plastics, and protected thousands of square feet of land for wildlife, simply by booking a campaign on Tripadvisor Ad Express. We’re committed to investing in restoration that has a tangible impact on sustainability, including climate change mitigation, resource management, conservation, and so much more. It’s important work that we couldn’t do without our clients and partners at our side. Read more about all the ways we’re advancing sustainability in our advertising business here: https://tripadv.sr/3U8EJFA

With a record 2 million misleading reviews blocked in 2023, our Trust and Safety team continue to lead the way, ensuring the integrity of the reviews and opinions you’ll find on Tripadvisor 💪

We're thrilled to share that The Wanderer, Episode 6 ‘When Magic Becomes Reality’ in Morocco, has been nominated for The Webby Awards in the 2024 ‘Travel and Lifestyle’ category 🎉 This nomination, alongside our amazing partners at L’Office National Marocain du Tourisme (onmt) and Pinzutu Films, is a testament to the power of storytelling, creativity and the pure magic we create together. What an honor. But we need YOUR help to win. Please take a moment to cast your vote and help us bring home this prestigious award (seriously, it only takes 1 min!) Let's make The Wanderer a Webby winner together! Vote here: https://bit.ly/4aMipIA

Towards the end of 2023, Senior Director Richard Wang and Boston-based employee-volunteers hosted an interactive Career Day in partnership with STEMatch, introducing 6th grade students to new fields, skills, and perspectives to fuel their curiosity and built excitement for the future. Thanks to STEMatch, the Tripadvisor Engineering ACM (Atmosphere, Culture, Morale) team, the enthusiasm of the students, and a few trays of brownies, the day was a complete success.

Tripadvisor Group and our Women@ employee resource group are proud to partner with Women in Tech forum to bring collaborative workshops, inspiring panels, and empowering content to the women here who make amazing happen every day. "After a successful pilot with Women in Tech forum late last year, we could not be more excited to bring this incredible content to our Women@ employee resource group, which is always looking for new ways to learn, to grow, and to create a sense of belonging for the women of Tripadvisor and beyond." We're thrilled to be expanding our partnership with Women In Tech forum to support the diverse Tripadvisor Group community as they strive to fulfill their own ambitions and potential.